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Southwind originally built in-store banks for Wal-Mart with Wal-Mart as the broker. When Wal-Mart discontinued their services, they transferred all contracts to Southwind. In our discussions with the banks we were asked to come up with a new concept, modeled after the Wal-Mart product, but with
clean lines to target the Wal-Mart customer. They also needed cost reductions.
Southwind redesigned the bank space and removed many items from the design that were outdated and unusable and put in items that were less costly and served the needs of the bank.
The banks approved the new designs and used them as their prototypes.
Southwind reduced the average cost of an in-store by $100,000 and held that pricing over a 4 year period by making small adjustments to the banks approval.
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